Since 2012
Cornitos
A category mark in Indian branded snacks, built at retail: identity, packaging, research, go-to-market and the point of purchase. With the brand since 2012.
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Work · 14 engagements
Built for the shelf.
Naming, packs, stores, and the marketing that has to hold them there. The facts are from the engagements.
Since 2012
10 stores · 5 countries
Kompanero
An exporter of other people’s bags, then a brand of its own. Ten exclusive stores in India and a presence in five countries, in a year and a half.
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Legacy, renamed
Koskii
Mina Bazaar, repositioned as Koskii, so a regional ethnic-wear business could be read as its own retail brand and aim at a national shelf.
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Factory to shelf
Brea
A wholesale bakery’s own retail brand in Bangalore. Name, identity, packaging, marketing, and help getting distribution in place.
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Own brand at retail
Rumples
A fruit processor taking a brand of its own into retail, against the leaders in the category. Name, identity, pack, marketing, distribution.
Restaurant to shelf
Habanero
A Mexican restaurant chain taking the brand into packaged retail. Positioning, packaging, marketing, and distribution handholding.
Regional benchmark
Farm Harvest
A regional food brand given a retail system and a pack that set a reference in American sweet corn. Positioning, identity, packaging, expansion.
Renamed
Furlenco
The move from Rent Your Duniya to Furlenco, and an identity that could stand properly in furniture rental.
Seven stores
Fooba Wooba
With the brand since 2012. Positioning, the store environment, and marketing while it grew to seven stores.
Told apart in the aisle
Akshath
Identity and packaging so an edible oil could be distinguished at the shelf, with the retail marketing around it.
At the store
Four Seasons
A retail-focused programme and packaging so Four Seasons wines could be read differently in the store.
Shop-in-shop
Kingsmen
Positioning and identity, in-store communication, and shop-in-shop design for a solid-timber brand.
Shopper visibility
Scotch-Brite
A shopper-led visibility programme for the Scotch-Brite range.
Island
Ogawa
An island designed and installed at Orion Mall so the brand showed up at the right pitch.