ASG made and exported leather goods for other brands. Kompanero is the brand they took to retail themselves.
Ten exclusive stores in India, and a presence in five countries, in a year and a half. Brandvak has been with the company since 2014: the name, an aspirational identity, kiosk design, store design, retail marketing, and the expansion.
Indranath SenGupta, who leads retail at ASG, has said the brand was conceptualized over dinner with Bijitesh, and that the studio stayed through the scaling, not only the launch.
Scope
- Retail brand name
- Positioning and identity
- Kiosk and store design
- Retail marketing
- Brand expansion
