Mina Bazaar was a known regional name. Koskii is the retail brand built so that business could hold its own place in Indian ethnic wear.
The work is a repositioning with a retail vision: identity, the store environment, and marketing aimed at expansion. The sign still says where it came from. The system is built for a wider shelf.
Brandvak’s role is to help a home-grown regional brand develop a benchmark in the category and explore a national presence. That national presence is the direction of the work, not a claim that the map is finished.
Scope
- Retail brand positioning and identity
- Retail environment design
- In-store communication
- Retail marketing and brand expansion
