Brandvak Start a brief

Retail and shopper marketing · Bangalore

We make you
brand ready.

The store is where a brand has to speak. Brandvak takes a manufacturer, or an existing brand, from a go-to-retail strategy to the name, the pack, the fixture, and a way to see if the shopper noticed.

See the work Start a brief
  • 10 stores Kompanero. Five countries. Eighteen months.
  • Since 2012 Cornitos, built as a category mark at the shelf.
  • Renamed Mina Bazaar, repositioned as Koskii.

On the shelf

Cornitos, in the aisle.

A supermarket aisle stocked with Cornitos nacho packs, beside the Pop n Crunch poster and the flavour range With the brand since 2012

Greendot Health Foods · Faridabad · Nacho crisps

Cornitos became a reference in Indian branded snacks by doing the work at retail. Identity, a pack built for the shelf, shopper research, go-to-market across modern trade and general trade, and the point of purchase.

Read the engagement

Also along the fixture

More of the shelf.

All work
Kompanero duffel bag and a traveller reading a map 10 stores · 5 countries Kompanero Leather bags · Kolkata Koskii wordmark and emblem on a rust red field Mina Bazaar, renamed Koskii Ethnic wear · Bangalore Brea brown, white and multigrain bread packs beside the wordmark Wholesale to retail Brea Bread · Bangalore Rumples pineapple jam jar against a field of fruit Own brand at retail Rumples Preserves · Shimoga Furlenco wordmark on red, for home furniture rental Rent Your Duniya, renamed Furlenco Furniture rental · Bangalore Kingsmen wordmark over a timber showroom Shop-in-shop Kingsmen Solid timber · Bangalore Fooba Wooba logo beside two girls with a pink umbrella Seven stores Fooba Wooba Kidswear · Kolkata

How an engagement runs

  1. 01 Strategy
  2. 02 Concept
  3. 03 Design
  4. 04 Implement
  5. 05 Measure

Who the work is for

Shoppers are your consumers in shopping mode.

A person in a store does not behave like a person watching an advertisement. Brandvak plans for that difference. The pack, the fixture, and the sentence on the shelf.

Where to begin

Two calls we usually get.

A manufacturer

You make the product. You want the brand.

A factory, a cannery, a bakery, a leather exporter. The product exists. The retail name, the pack, and the first stores do not. We start there.

Start a brief

An existing brand

The product is known. The shelf is not working.

A legacy name, a regional brand, a range that disappears at three feet. The work is positioning, the pack, the store, and a retail plan that can be watched.

Start a brief

What the work includes

From the plan to the fixture.

The approach

Strategy

  • Go-to-retail strategy
  • Shopper and channel reading
  • Brand architecture
  • Private label strategy
  • Distribution planning

Identity and pack

  • Naming
  • Positioning
  • Identity
  • Packaging systems
  • A range that holds together

Store and fixture

  • Retail environment
  • Shop-in-shop
  • Island and kiosk
  • In-store communication
  • Visual merchandising

In the market

  • Launch handholding
  • Modern trade and general trade
  • Retail marketing programmes
  • Expansion
  • Reading the shelf after launch

From the people who hired us

What they say after the launch.

Kompanero

“The brand was literally conceptualized over dinner with Bijitesh. The Brandvak team contributed to the identity and guided us through the launch so we could get retail ready. They have stayed with us through the scaling.”

Indranath SenGupta Director, Retail, ASG Leather

Cornitos

“Brandvak provides a logical aesthetic to design, tested through in-house marketing research. The approach is creativity and professionalism, and a marketing solution that gives the brand a real presence.”

Vikram Agarwal Managing Director, Greendot Health Foods

Rumples

“The thinking behind Rumples was exciting, and the packaging has been appreciated by the best in the business. They also handhold you in marketing the product. We have seldom seen that.”

M. Umood Hussain Director, Ubi’s Cannery

Kingsmen

“Making a first impression matters. The first meeting with Bijitesh and his team gave us the confidence that we were with the right people. I am impressed with the work.”

Isha Prasad Alva Managing Director, Kingsmen Enterprises

A conversation

If retail is the part that is stuck, start there.

A manufacturer with a product and no brand yet. Or a brand that is not earning its place on the shelf. Leave a note and we will write back.

Start a brief