Cornitos set a reference in Indian branded snacks by building the brand at retail, not by waiting for a media campaign.
Brandvak has worked with Greendot as an extended marketing arm since 2012. The engagement covers an aspirational retail identity, packaging aimed at the shelf, shopper and market research, go-to-market, channel marketing across modern trade and general trade, distribution planning, and the point-of-purchase vision.
The job is the same one the company is hired for elsewhere: a definitive connection with the shopper, at the place the choice is made.
Scope
- Retail brand positioning and identity
- Packaging design
- Shopper and market research
- Go-to-market and channel marketing
- Distribution planning
- Point-of-purchase vision
