A wholesale bread manufacturer wanted its own brand in Bangalore. Brea is the name, the pack, and the retail system around it.
The range is built so a shopper can tell the loaves apart at a glance, and so the brand can stretch past the loaf: buns, pav, kulcha, crumbs, croutons. Brandvak has worked as an extended marketing arm, projecting the brand at each of those levels.
The engagement includes the name, positioning, identity, packaging, retail marketing, expansion, and distribution handholding.
Scope
- Retail brand name
- Positioning and identity
- Packaging design
- Retail marketing and expansion
- Distribution handholding
